BASEERA STUDIO · ARABIC-FIRST CREATIVE STUDIO

Real expertise,
made visible.

Strategy, creative direction and launch — in one track — for experts, organisations and brands whose value is bigger than their current presence in the Gulf and the Arab world.

WORKED WITH
  • Asharq Bloomberg
  • SmartsWay — Dr. Salah Al-Rashed
  • Raqami TV
  • Safia Taher
02 / WHAT CHANGED

Before, what we built, after.
Facts, not promises.

What we found with each client, the system we built, and what now works differently — from live engagements.

SmartsWay × Dr. Salah Al-RashedInternational training group
Before
Repeated revision rounds eating both teams' time on every video.
Built
We analysed two months of feedback, then built a pronunciation dictionary, a fully-voweled script approved before recording, and fixed delivery SLAs.
After
~80% of revisions were pronunciation — now solved at the root, before editing starts.
Safia TaherCoach · 631K on Instagram
Before
A 12-person team and lots of content, with no single reference for voice and decisions.
Built
One brand brain, a reels kitchen with a written rulebook and quality gates, a team workspace with approvals, and an automated weekly report.
After
The whole team runs on one system, and every reel passes the same standard — idea to caption.
Dr. Youmna NassouhNafs Consultancy · Dubai
Before
A sensitive field — one wrong word can break trust or breach licensing.
Built
A brand kit with written red lines, identity and templates, a website built around one action, and a 90-day plan.
After
A calm, clear presence with one call to action — and every line reviewed before it's published.
03 / HOW WE WORK

From market insight to repeat customers.
No black box.

Five phases — from understanding the market to the customer who comes back. Each has a deliverable you receive and a decision we make together. See the full method

  1. 01 · RESEARCHUnderstand

    Your business, your competitors, and your audience in their own words — and where buyers drop off today.

    Diagnosis map with three options
  2. 02 · STRATEGYDecide

    Positioning, offer, core message, customer journey, red lines and success metrics.

    Strategy + brand brain
  3. 03 · BUILDBuild

    Identity, content templates, and a landing page or website — only what your business needs.

    Identity, templates, page
  4. 04 · LAUNCHLaunch

    Scripts and storyboards, reels and films, ad copy and test plans, publishing and scheduling.

    Launch kit + 30-day calendar
  5. 05 · CONVERTConvert & follow up

    WhatsApp flows, follow-ups, objection handling, and a monthly report that drives the next move.

    Follow-up system + monthly report
  • See it before we make itApproved storyboard first
  • Two clear revision roundsNo endless loops
  • Reply within one business dayAnd a weekly update
  • Your files are yoursSources, templates and brand brain
04 / TRACKS

Three tracks.
We pick the one that fits your stage.

We don't quote before we understand. Every project starts with a diagnosis call, then three clearly-scoped options.

LAUNCH

Launch

For a programme, platform or service that needs a strong entrance.

  • Campaign idea and core message
  • Hero launch film + short cuts per platform
  • UI motion and product explainers
  • Teaser ads and a decision page
IN-HOUSE STUDIO

Smart in-house studio

We build your team an AI production system that becomes yours.

  • Brand brain: identity, audience, red lines
  • Agents for writing, research and planning
  • Production templates and automation
  • Team training and full handover
Mahmoud Alajouz, founder and creative director of BASEERA Studio
MAHMOUD ALAJOUZFounder & Creative Director
05 / WHO LEADS

One lead who decides.
Specialists for every stage.

LeadershipMahmoud Alajouz

12+ years and 1,000+ pieces since 2013 — broadcast graphics for Asharq Bloomberg, ads and programmes for Raqami TV, live programmes at Dunya Al-Watan, a daily newsroom at Ramallah News, and head of video production at SmartsWay since 2017. He sets the direction, reviews every piece and signs off before delivery.

Human specialistsPer project scope

On-location filming, voice-over and performance — chosen per project and led under one vision.

AI team12 specialised agents

Working from your brand brain with written red lines. Nothing is published before a human approves it.

06 / START

Does your expertise deserve to be seen the way it should?

Write us five lines. We read every request ourselves and reply within one business day with a time for your diagnosis call.

  1. TodayYou send your request
  2. Within a dayWe set the call
  3. 48 hours laterYou get a map with three options
Your message goes straight to Mahmoud. We reply within one business day.
RECEIVED ✓

Thank you — your message is with Mahmoud now.

We read every request ourselves and will get back to you within one business day.

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